How do Startups grow?
Ever wondered what comes between having a startup idea and the billion dollar funding for a Startup?
Welcome to this weeks newsletter!
We have some big changes starting this week:
Weekly model: We are shifting our Whatsapp newsletter to a weekly model as well. The reason being simple, I want to be consistent and make the newsletter a part of my schedule. Check out the Whatsapp newsletter if you prefer that medium:
Personal update: Getting married this month! :-D
I honestly didn’t expect wedding preps to take soo much energy and time, partly causing the inconsistency of this newsletterWe are testing our new tool for Idea Validation!
If you have a startup idea, we will validate it for you within 24 hours!
Signup here for the MVP trial:
Today we take a sneak peak into how Startups grow!
Traction vs. Growth
Let’s do a quick recap of what are the different stages for a startup:
Traction
Transition
Growth
Brian Balfour, Founder/CEO of Reforge, previously VP Growth @ HubSpot, is the prime authority on startup growth! He details out these startup stages and covers for each stage:
⚽ Goals
📊 Metrics
📈 Volume
🎯 Channels
⭐ Optimization
👯♂️ Team
Duration: 6 min read
Read Now: bit.ly/curio-revelio-3ngazkJ
When traction is bad for your startup
Ask any startup founder about Product-Market-Fit (aka PMF) and see the horror in their eyes! 😱
PMF is the nirvana every Founder spends day and night hunting. Given the elusive nature of PMF makes many Founders over optimistic of reaching product market fit and puts them on the Traction Treadmill. 🏃🏻
Andrew Chen shares another deep insight what many of us face daily in high growth startups. Read on to learn about how to avoid the Traction Treadmill and understand why everyone is eager to start spending on Digital Marketing! 🗣️
Duration: 4 min read
Read Now: bit.ly/curio-revelio-3n4GRPF
Digital marketing: The perennial shape-shifter
Digital marketing has been around for over 3 decades now, and still there is no individual who can claim to be an end-to-end expert in the field.
That's because it evolves faster than a human can master it!
Digital marketing is going to be as important, if not more, as building software in the coming decades. As a Creator, Startup Founder, or non-marketing professional - understanding basics has become paramount.
We go back to Brian Balfour where talks about customer acquisition and gives us a Marketing 101 in the process.
Duration: 14 min read
Read Now: bit.ly/3zMaHvP